Funnel Leasing CEO, on how to prepare for, and thrive through, the inevitable changes Artificial Intelligence (AI) delivers multifamily. With any new technology shift or macro change, there are winners and losers. Artificial intelligence (AI) is no exception. In multifamily tech folklore, there is a lingering belief that the AI winners will only be big companies, and the AI losers will be smaller enterprises like leasing teams. I'm here to tell you that is false.

Knock CRM, the leading industry CRM and performance management platform for multifamily property owners and managers, announced its upcoming launch of new artificial intelligence-powered leasing tools, AI Voice and Call Intelligence. Both tools integrate seamlessly into the Knock CRM platform, enabling leasing teams to leverage the power of AI to improve conversions while eliminating reliance on external services. The number of phone calls to apartment buildings has doubled in the past year and simultaneously, multifamily operators are struggling to keep up with nationwide talent shortages. The result is at least 40% of inbound phone calls go unanswered. Call Intelligence captures data on every call between prospects and leasing teams, helping teams evaluate performance to improve sales effectiveness and the consistency of a high quality customer experience.

Think about the last time you booked an airline ticket--how easy was it? The airline and hospitality industries make it easy for their customers to interact and purchase from them with the help of technology. The multifamily industry is catching on. More than ever before, property managers and owners are embracing technology. With so many new solutions available to help decrease vacancy, engage with prospects, and better serve residents, creating a "virtual leasing office" can bring huge value to your properties.